Tiger Woods celebrates winning the Masters at Augusta National Golf Club with his family in his Sunday red Nike shirt matched by his son Charlie after winning on Sunday

How the two seconds Tiger Woods took to sink Masters winning putt made Nike $22,540,000 and is set to send his $800m net worth skyrocketing after the brand stuck with him

  • Tiger Woods victorious putt on the 18th at the Masters at Augusta National in Georgia took just two seconds
  • Those seconds are estimated to have been worth $22,540,000 to Nike who signed him for $40m in 1996
  • Woods broke an 11-year major drought wearing the Sunday red Nike shirt he had won the Masters with in 1997
  • They had stuck by Woods in the last decade as he struggled with his personal life and horror back injuries
  • On Sunday Nike released a moving advert paying tribute to the sporting hero and his perseverance
  • The scenes won the hearts of many notables on social media, including Donald Trump and Barack Obama

Tiger Woods two second putt earned Nike an estimated $22.5 million in his first major victory in 11 years during a sensational sporting comeback at the Masters.

Woods, 43, raised his arms triumphantly on the 18th green while wearing his Sunday red Nike shirt, the same as he had worn in his first major win at the Masters at Augusta National Golf Club in Georgia in 1997.

He hugged his family including his son Charlie in moving scenes reminiscent of how he had embraced his own father wearing the iconic Nike swoosh with his first ever major at Augusta in 1997.

Nike’s gamble to stick by Woods throughout his major-winning curse meant they cashed in to the tune of $22,540,000 in estimated advertising revenue when their logos were splashed all over his triumphant moment and hugs with his family and girlfriend, Erica Herman, Apex Marketing found.

Tiger Woods celebrates winning the Masters at Augusta National Golf Club with his family in his Sunday red Nike shirt matched by his son Charlie after winning on Sunday
Tiger Woods celebrates winning the Masters at Augusta National Golf Club with his family in his Sunday red Nike shirt matched by his son Charlie after winning on Sunday

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